"If you're a fan of buying local, then Art vs. Craft is the holiday gift-buying event of the season." -Mary Louise Schumacher, Milwaukee Journal Sentinel


For ten years Faythe Levine brought Milwaukee an event that proudly acted as a springboard for many independent makers and small businesses. Art vs. Craft was an annual affair (except the first two years when there was a summer + winter show) held the Saturday after Thanksgiving each November.  Since its beginning in 2004, Art vs. Craft has drawn over 20,000 shoppers and hosted over 450 different vendors from Wisconsin and Chicago but as far away as New York, Florida, California and Seattle.

Art vs. Craft was a juried event that featured both emerging and established makers working in traditional and non-traditional mediums. Some items you may of run across while there was unique clothing, jewelry, ceramics, household items, toys, stationary, soaps, handbags, stuffed animals, paintings, prints, ornaments and onward towards the unimaginable.
The event brought together a diverse range of makers who sold their handmade goods direct to the public.

The event provided an opportunity to avoid mass-produced goods by purchasing items directly from the creative source with the main goal being to urge shoppers to
buy handmade and think about where things come from.

If you have additional questions about the history of the show please contact founder Faythe Levine. 

The first AVC poster from 2004