"If you're a fan of buying local, then Art vs. Craft is the holiday gift-buying event of the season." -Mary Louise Schumacher, Milwaukee Journal Sentinel


For ten years Faythe Levine brought Milwaukee an event that proudly acted as a springboard for many independent makers and small businesses. Art vs. Craft was an annual affair (although the first two years there was both a summer + winter show) held the Saturday after Thanksgiving each November.  Since its beginning in 2003, Art vs. Craft has drawn over 20,000 shoppers and hosted over 450 different vendors from Wisconsin and Chicago but as far away as New York, Florida, California and Seattle. Over the years AVC was hosted in 4 venues, ending the last 2 years successfully at the Harley Davidson Museum.

Art vs. Craft was a juried event that featured both emerging and established makers working in traditional and non-traditional mediums.
The show brought together a diverse range of makers who sold their handmade goods direct to the public. It provided an opportunity to avoid mass-produced goods by purchasing items directly from the creative source with the main goal being to urge shoppers to buy handmade and think about where objects come from. 

A special acknowledgement goes out to the design team THE LITTLE FRIENDS OF PRINTMAKING who worked with Levine from the third year on designing all the promotional material for the show including limited edition silk screen posters. Their unique style and attention to detail helped elevate the show to the successful community event it became over the years. 

AVC poster designed by The Little Friends of Printmaking, 2011

The first AVC poster designed by Levine, 2004